When a brand market share up to 70%, the use of an aging population there any way to make the results continue to grow? What retractable banner promotional strategy for brand rejuvenation?
Cerebos BRAND, assistant vice president of marketing Xu Yuling, to share the wonderful spirit ? business strategy of every day life brand "you" BRAND.
Xu Yuling the outset points out, boom chilly, the health food market in US is quite warm, still have a year to maintain stable growth. As a leading brand, BRAND does not meet the market situation and hope that the chicken is not only visits to the sick in order to come in handy, but consumers must healthy food, a bottle every morning helps to activation of the brain, to maintain spiritual vitality, health partners in the consumer life.
The new challenges of increasing frequency expansion ethnic
Partners in Health, the only way to become consumers' lives continually tap the demand of consumers, brands have room to grow. In addition to age, gender, BRAND cares more about the relevance of the "consumer".